Even though Snapchat isn't looked as a premier social media marketing platform there are a lot of brands and marketers making it work for there audience's. Snapchat has over 26 million active users with over 150 million snaps sent per day. A snap is a picture taken and sent within the app.
Marketo created the following infographic guide for brands that are looking to use Snapchat for the first time or for marketers who are currently seeking to use Snapchat more effectively. The app's core users are women coming in at a whopping 70%! In addition, the core audience is between 13-25 years old, so from a marketing point of view it can be challenging if you're potential clientele does not fall into those demographics but the upside for brands that do can be extremely beneficial to your marketing success.
Some of the Recommendations that you can use Snapchat marketing to increase sales include contests, new product sneak peaks, behind the scenes, coupons and many more. Bottom line is Snapchat is another social media platform that growing exponentially with a huge audience of people and if used correctly it can grow your companies audience immensely to boost sales.
Feel free to visit Social Media MasterPiece to learn more about social media marketing and which social networking platform will work best for what your company needs.
The Sochi Olymics for 2014 have been a big hit for social conversations and challenging for most to keep up with for stats but thanks to UberVu and Hootsuite they have been keeping up with the social conversations for the 2014 Sochi Olymics to find out what has been and continues to be social buzzing. They've tracked the top 3 issues being discussed, from opening ceremonies to the closing ceremonies and every event in between. Check out what topics have been analyzed to see what social cares about most and what's making the biggest splash with its very own gold medal.
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Just announced in a Google discussion forum thread, Google's Business Community manager Jade Wang stated that Google has increased the number of business categories available to businesses outside of the United States.
Wang stated: Based on merchant feedback, we've been working to improve business categories. One of the key areas we thought we could quickly improve is expanding the breadth of available categories globally.
Over 1,000 new categories are now available in the Places dashboard. These categories are now available globally and translated to every language Google Supports.
If you're like most people wondering, what the heck took so long? Jade goes on to explain: "Imagine you’re planning a trip to Greece. When you search from the US, you’ll probably be using English, and you’ll see the categories of Greek businesses in English. However, those businesses in Greece were probably set in Greek using Places for Business in Greek. This means the Places for Business team has to translate and associate categories in many languages. As you can imagine, this can become very complicated very quickly."
It's great that Google does listen to feedback but it's even better when they take action to make changes based on merchant feedback. So dive in to the new dashboard and send your feedback to Google because they are listening.
Ms. Charlotte may only be 7 years old but she knows how to think outside the box and pick up on things that even executives of multi-million dollar corporations leave out. Worded very patiently for her age she clearly understands business strategies. Via @SocImages
Message states the following:
"Dear Lego company:
My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
Thank you.
From Charlotte"
Charlotte's words wisdom hopefully inspires the Lego Company to make some immediate changes to there current marketing campaigns.
Do you see the Lego Company responding to Charlotte's request anytime soon?
