The biggest growth was in messaging and social apps with an increase of 203%. Next in line was utilities and productivity grew 149%. Coming in last place but still seeing a small increase was news and magazines with a rise of 31% year over year.
Mobile App Use 2013 Year over Year Growth: Click to Enlarge |
If you have a consistently growing online audience for your current blog or website you might want to heavily consider adding a mobile app to your social media marketing strategy. Contact a social media consultant at Social Media MasterPiece to see if a mobile-app is right for your marketing campaign.
Also share with us your opinions on the mobile app market. Do you think we will continue to see this trend in 2014?